Innovation in Design

The definition of Innovation is ‘a new method or idea’. These ideas usually come from unrestricted thinking and they could be:

A big idea – eg. A new Ring Main Unit concept

A small idea – eg. To simplify a design by stripping it back to its purpose.

Frequently, an innovative design will appear very simple, and once seen after the innovation, will not appear at all impressive. However, the balance sheet will show that ‘innovation’ has taken place.